Driving Your Business Forward Together

Our journey began in May 1997 with the first shipments of Swedish snus (General, Ettan) to tobacconists in the Czech Republic. What started as a few tins in a handful of specialty tobacco shops across our country of 10 million people has over more than 20 years grown into a major market now dominated by global players. Today, every tobacco store has a display filled with round cans of nicotine pouches.

Chewing tobacco gradually gained popularity. In 2004, the Czech Republic joined the EU, and the European ban on Swedish chewing tobacco applied here as well. We introduced Timber Wolf Long Cut and Red Man from the USA and in 2006 Swedish loose-cut chewing tobacco (General, Röda Lacket, Picanell).

In 2015, we brought the first portioned chewing tobacco (Thunder, General, and Göteborg) to the Czech market, followed in 2016 by the first nicotine pouches (ZYN, White Fox).

In 2019, we launched the first CBD pouches (Cannadips) in the Czech and Slovak markets, expanding our portfolio with products free of tobacco and nicotine.

After more than 25 years, we have built a strong position as a nationwide distributor with direct sales to over 5,000 stores across the Czech Republic and Slovakia.

From the very beginning, our company has been dedicated to developing modern alternatives to traditional smoking. We focus on offering products that are practical, discreet, and suited to today’s lifestyle.

Our long-standing industry experience allows us to expand our range with innovations that deliver real value to consumers. Thanks to this approach, we have built a strong network of partnerships with brands and retailers across the Czech Republic and Slovakia.