Your Partner on the Journey

FROM A HANDFUL OF SHIPMENTS TO THOUSANDS OF POINTS OF SALE

For over 25 years, we have been operating in the field of modern alternatives to traditional smoking. Since our founding, we have specialized in the import and distribution of products that reflect current market trends and meet the evolving needs of end customers.

We provide our business partners with a carefully curated product portfolio focused on practicality, discretion, and a modern lifestyle. Backed by decades of industry expertise, we respond flexibly to market developments and continuously introduce innovative products with proven added value.

Our customers always come first. We pride ourselves on fair business practices, a transparent approach, and long-term partnerships built on trust. This commitment has enabled us to establish a strong distribution network and maintain lasting collaborations with leading brands and retail partners across the Czech Republic and Slovakia.

Mirage Distribution
in Numbers

50+
Employees

5,000+
Points of Sale

28+
Years on the Market

Creating Alternatives to Smoking for Over 25 Years

From the very beginning, our company has been dedicated to developing modern alternatives to traditional smoking. We focus on offering products that are practical, discreet, and suited to today’s lifestyle.

Our long-standing industry experience allows us to expand our range with innovations that deliver real value to consumers. Thanks to this approach, we have built a strong network of partnerships with brands and retailers across the Czech Republic and Slovakia.

A TEAM THAT SETS THE DIRECTION

Dušan Břinek
Executive Director

Marek Kotýk
Sales Director

THE TEAM THAT DRIVES US FORWARD

Veronika Rákosová
Key Account Manager

Miroslav Pavlas
Head of Sales Team (Moravia & Silesia

Petr Capík
Head of Sales Team (Bohemia)

Tomáš Grepl
Marketing Manager

Daniel Košík
Product Manager

Anna Zothová
Office Manager

WE FOCUS ON NEXT-GENERATION NICOTINE PRODUCTS

Chewing Tobacco Pouches

We are the exclusive distributors of Siberia and Odens in the Czech and Slovak markets.

Electronic Cigarettes

We are the exclusive distributors of RIOT Connex, RIOT Bar, and other popular brands.

Nicotine Pouches

We bring brands such as Siberia, White Fox, Killa, and Pablo to the Czech and Slovak markets.
Team Structure

Strength in Organization

Structure

Behind our success stands a team with clearly defined competencies and long-term experience. Management shapes the strategy, sales develop market opportunities, customer service builds strong relationships, and logistics ensure flawless execution. Thanks to this interconnected structure, we can respond flexibly and maintain high standards in all areas.

Management and Sales
• Chief Executive Officer
• Sales Director
• Key Account Manager
• 2× Regional Sales Managers
• 17× Sales Representatives

Marketing and Product
• Brand Manager
• Product Manager
• Business Development Manager

Support and Back Office
• HR Manager
• Back Office Supervisor
• Customer Service Department

Logistics
• Warehouse Supervisor
• 8× Warehouse Workers

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