Dušan Břinek
Executive Director
Your Partner on the Journey

FROM A HANDFUL OF SHIPMENTS TO THOUSANDS OF POINTS OF SALE
For over 25 years, we have been operating in the field of modern alternatives to traditional smoking. Since our founding, we have specialized in the import and distribution of products that reflect current market trends and meet the evolving needs of end customers.
We provide our business partners with a carefully curated product portfolio focused on practicality, discretion, and a modern lifestyle. Backed by decades of industry expertise, we respond flexibly to market developments and continuously introduce innovative products with proven added value.


Our customers always come first. We pride ourselves on fair business practices, a transparent approach, and long-term partnerships built on trust. This commitment has enabled us to establish a strong distribution network and maintain lasting collaborations with leading brands and retail partners across the Czech Republic and Slovakia.
Mirage Distribution in Numbers
50+
Employees
5,000+
Points of Sale
28+
Years on the Market
Creating Alternatives to Smoking for Over 25 Years
From the very beginning, our company has been dedicated to developing modern alternatives to traditional smoking. We focus on offering products that are practical, discreet, and suited to today’s lifestyle.
Our long-standing industry experience allows us to expand our range with innovations that deliver real value to consumers. Thanks to this approach, we have built a strong network of partnerships with brands and retailers across the Czech Republic and Slovakia.

A TEAM THAT SETS THE DIRECTION
THE TEAM THAT DRIVES US FORWARD
WE FOCUS ON NEXT-GENERATION NICOTINE PRODUCTS
Chewing Tobacco Pouches
Electronic Cigarettes
Nicotine Pouches
Strength in Organization
Behind our success stands a team with clearly defined competencies and long-term experience. Management shapes the strategy, sales develop market opportunities, customer service builds strong relationships, and logistics ensure flawless execution. Thanks to this interconnected structure, we can respond flexibly and maintain high standards in all areas.
Management and Sales
• Chief Executive Officer
• Sales Director
• Key Account Manager
• 2× Regional Sales Managers
• 17× Sales Representatives
Marketing and Product
• Brand Manager
• Product Manager
• Business Development Manager
Support and Back Office
• HR Manager
• Back Office Supervisor
• Customer Service Department
Logistics
• Warehouse Supervisor
• 8× Warehouse Workers
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