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We are strong distribution company

We are on a mission to boost your business

Our story

Our journey started in May 1997 with first shipments of Swedish snus (General, Ettan) to the tobacco shops in Czech republic. What at that time started with few boxes in a handful of specialty tobacco stores across our country of 10 million people grew over 20+ years into major market occupied by the big players of the world – today every tobacco section has a cabinet with some form of smokeless tobacco in round can.

Snus was slowly growing in popularity. In 2004 Czech Republic joined the EU and the European ban on the sale of Swedish snus applied here as well. We introduced Timber Wolf Long Cut tobacco and Red Man from the USA and in 2006 cut chewing tobacco from Sweden (General, Röda Lacket, Picanell).

In 2015 we introduced first cut chewing tobacco packed in bags (Thunder, General and Göteborg) on the Czech market and in 2016 we introduced first nicotine pouches (ZYN, White Fox).

In 2019 we lunched first CBD bags (Cannadips) on the Czech and Slovakian markets and thus expanded our product portfolio with products without tobacco nor nicotine.

After more than 25 years we have built our position of a strong and competent nationwide distributor with direct sales to more than 5,000 stores in the Czech Republic and Slovakia.

Our headquarters in Prague

V lučinách 21
140 00, Prague

Czech Republic

We’re looking for enthusiastic colleagues

Mirage Distribution in numbers




Selling points


Years on market

Meet the Leadership

Dušan Břinek


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Peter Slimák


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David Vašíček

Business Development

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Core Team

David Vidlička

Key Account Manager CZ

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Peter Rajčan

Sales Manager SK

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Marek Kotýk

Sales Force Manager CZ

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Sára Špeldová


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